Pegasystems hires Hotwire as AOR

NEW YORK: Software provider Pegasystems has selected Hotwire as PR AOR for North America.

NEW YORK: Software provider Pegasystems has selected Hotwire as PR AOR for North America.

Hotwire will be responsible for developing and implementing a PR strategy to raise global brand awareness. Hotwire will reach out to media influencers, high-level business press, IT, and trade publications.

Pegasystems makes business process management and customer relationship management software platforms.

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