CAMDEN, NJ: A group of Pennsylvania and New Jersey transit authorities, known as the Philadelphia Area Regional Transit Security Working Group, is seeking several communications firms to support a public security awareness program.
The campaign will incorporate elements of the national “see something, say something” initiative, as well as localized messaging.
The contracts will be worth $3.2 million in total, according to a representative at The Delaware River Port Authority, which is helping to oversee the search.
The six transit organizations that make up the group are the Southeastern Pennsylvania Transportation Authority, the Delaware River Port Authority, New Jersey Transit, Delaware Transit Corporation, PennDOT, and Amtrak.
The eventual outreach effort will be known as the "Regional Transit Security Awareness Campaign.” The effort will encourage citizens to be the eyes and ears of public safety officials and homeland security agencies.
The contractors will produce both paid media and earned media components. Contractors will be expected to create advertisements that run across TV, radio and the internet.
In addition, the winning contractor will identify community events and civic organization meetings for outreach. The firm will also provide messaging development, media relations, and development and distribution of PR materials, according to the RFP. The contractor will also be tasked with using social networking sites such as Twitter and Facebook.
Finally, one winning vendor will need to establish a regional communication mode, such as a one-call telephone number associated with the program. It will be used in all future communications and advertising products associated with the program.
Esk Group and Widewaters360 have worked on an early phase of the campaign, according to a Port Authority representative.
Earlier this year, the Central Arkansas Transit Authority released an RFP for an agency to create a comprehensive PR plan.