Shift names Shaw VP

SAN FRANCISCO: Shift Communications has hired Victoria Shaw, founder of communications agency A Tiny Coalition, to serve as VP in its San Francisco office.

SAN FRANCISCO: Shift Communications has hired Victoria Shaw, founder of communications agency A Tiny Coalition, to serve as VP in its San Francisco office.

Shaw, who founded her firm in May 2010, will help Shift build its client roster of b-to-b and b-to-c emerging brands, especially in the Bay Area.

Before founding A Tiny Coalition, which worked with clients such as City Sports and RedBubble.com, Shaw was VP of integrated PR at AMP Agency from September 2007 to May 2010. She also served as director of client services at interactive agency Schematic for more than a year.  

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