W2O, LiquidGrids create strategic alliance

SAN FRANCISCO: W2O, a global network of marketing, communications, and research and development firms, has formed a partnership with social media health analytics company LiquidGrids.

SAN FRANCISCO: W2O, a global network of marketing, communications, and research and development firms, has formed a partnership with social media health analytics company LiquidGrids.

The companies plan to use their analytics and insights to develop products and tools that outline disease pathway models for patients. The models will show how language, content, and needs evolve throughout disease pathways, helping companies provide the right help at the right time to patients and their families. 

The companies will also leverage and combine their products, which are expected to enter the market this fall, with other partners to maximize its offerings.     

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