Shadow appoints Bychkov, Davidson partners

NEW YORK: Shadow PR has promoted Liza Bychkov, VP of fashion and beauty, and Michelle Davidson, VP of hospitality and lifestyle, to agency partner.

NEW YORK: Shadow PR has promoted Liza Bychkov, VP of fashion and beauty, and Michelle Davidson, VP of hospitality and lifestyle, to agency partner.

Bychkov, who has worked at Shadow since 2007, has collaborated with various fashion and beauty clients, including American Eagle, Aerie, Guess, and Dior Beauty. She has also handled campaigns for brands such as Victoria's Secret Beauty, Ann Taylor, and Estee Lauder Fragrances. 

Davidson, who has been at the firm since it was founded and was Shadow's first employee, helped expand its hospitality and lifestyle division. Over the years, she has worked with clients such as Svedka Vodka, A|X Armani Exchange, and Tribeca Film Festival.

Earlier this month, Shadow was hired to represent online dress and accessory rental company Rent the Runway.

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