Reingold wins $9m-plus work from Veterans Affairs

WASHINGTON: DC-based communications firm Reingold has won three accounts from the Department of Veterans Affairs worth more than $9 million combined.

WASHINGTON: DC-based communications firm Reingold has won three accounts from the Department of Veterans Affairs worth more than $9 million combined.

The first contract is to provide communications support for Veterans Affairs initiatives related to decreasing the amount of homeless veterans. The firm first began work on the issue a year ago. The federal agency hopes to end homelessness among veterans by 2015.

As of last year, the federal agency estimated more than 75,000 veterans are homeless on a typical night, while about 135,000 spend at least one night a year in a homeless shelter.

The contract is worth just under $4 million. A major focus this year for Reingold, beyond traditional media outreach mechanisms, will be to help the federal agency develop community partners such as state veteran organizations and faith-based groups around the country to battle the issue, according to Joseph Ney, a Reingold principal and its creative director.

“Some of the most effective communications involves having partner organizations that recognize the value of what you're trying to do,” he said. “By empowering them, we are enabling them to spread the word.”

A second contract worth just over $3 million, involves the firm aiding Veterans Affairs on outreach related to suicide prevention. Reingold has been working with the federal agency on the issue since 2010. As part of this task, the firm will develop a strategic outreach plan to be implemented on a national and local level.

The agency will also design key metrics to ensure communications materials are achieving intended results. In addition, it will provide multimedia support to improve the existing website and other social media tools to more effectively reach targeted audiences, according to an award notice.

As part of a third contract worth just under $2 million, Reingold will provide general internal and external communications for the Veterans Benefits Administration, according to an award notice.

Ney said he is pleased to get work that fits in closely with his firm's mission. “Out tagline is, 'We're on a mission. Yours,” Ney said. “Helping to the connect people in need with organizations and resources out there is our specialty.”

In February, Veterans Affairs renewed its contract with Reingold to continue to work on the “Make the Connection” mental health awareness and stigma reduction campaign.

A Veterans Affairs representative confirmed the wins, but declined to comment further.

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