Habits: Jake Basden, director of publicity, Big Machine Label Group

I write mostly with markers, specifically Mr. Sketch fine-point scented markers.

Morning ritual
I wake up at 6:30am to skim my newspaper and read emails that came through overnight.

I help oversee media relations for 15 country music artists including Taylor Swift and Tim McGraw. I always have a ton of Google alerts to read. I then head to the Nashville YMCA for a morning workout.

Favorite city to travel to on business
Miami. My heart just beats at a slower pace there. It's one city I always make sure I arrive at early and stay later so I can enjoy some rest and relaxation.

Required reading
My go-to newspaper is The Wall Street Journal. I go to People for entertainment news and Billboard for music industry news. On Twitter, I try to follow as many journalists and influencers as possible.

First PR job
An assistant account executive role at Ogilvy Public Relations in New York.

Proudest career achievement
Winning “Young PR Professional of the Year” at the PRWeek Awards and lots of new business wins. Also, learning how to be an effective manager.

Most distinct aspect of your office
I write mostly with markers, specifically Mr. Sketch fine-point scented markers. I always have tons of markers on my desk. I love the vivid colors, plus they smell great.

Most regrettable career moment
Remaining silent during my earlier years when I felt I had some good ideas but didn't speak up in meetings enough to share them.

Best career advice you've ever received
It's a quote by Maya Angelou: “You can only become truly accomplished at something you love. Don't make money your goal. Instead pursue  the things you love doing  and then do them so well  that people can't take their eyes off of you.”

Person to call in a crisis
I would say those who I started my career working underneath as I still consider them my mentors: Barby Siegel, CEO of Zeno Group; and Jane Mazur, VP of communications for Bausch + Lomb.

Ideal job, if not in PR
I would want to work in A&R at a record label, scouting the next big superstars and pairing them with the right songs.

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