NEW YORK: VPE Public Relations has hired Veronica Rodriguez as account director as it expands its East Coast operations.
Rodriguez will be tasked with overseeing the Verizon Wireless account and expanding the agency's business on the East Coast. She will be based in New York.
Prior to this, Rodriguez served as a senior PR and social media manager at Hispanic PR and advertising agencies in New York.
Since VPE started working with Verizon Wireless in April, the firm has sought to expand its East Coast presence and hire a manager closer to Verizon's New Jersey headquarters, said founder and partner John Echeveste.