Lowdown: Social media politics

As the 2012 presidential election nears, the use of social media and mobile devices for news consumption is a bi-partisan affair.

As the 2012 presidential election nears, the use of social media and mobile devices for news consumption is a bi-partisan affair. Millennials are nearly twice as likely to follow the election by watching video on tablet devices as other adults, according to a poll conducted by WPP media agency Mindshare entitled “The Media Habits Defining the 2012 Election.” Republicans, with 31%, are also more likely to get their election news on social media sites such as Facebook and Twitter than Democrats, 19%, and independents with 25%.

Source: "The Media Habits Defining the 2012 Election," conducted by Mindshare.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.