Living on One taps Weber for pro bono support

NEW YORK: Weber Shandwick will provide pro bono support to Living on One, an organization that helps young people fight poverty.

NEW YORK: Weber Shandwick will provide pro bono support to Living on One, an organization that helps young people fight poverty.

The agency will offer PR support for the organization's nationwide bus tour to US universities promoting the documentary, Living on One Dollar, which follows college sophomores living on $1 a day in a rural Guatemalan village. The four-month tour started September 8 and will continue in Washington DC, New York City, Minneapolis, Seattle, San Francisco, and Los Angeles.

Weber has developed an integrated communications campaign to drive engagement with stakeholders. The firm will also support in-market media relations near tour stops.

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