Maloney & Fox founders to lead Ogilvy consumer unit

NEW YORK: Ogilvy Public Relations has appointed Brian Maloney and Margie Fox, co-founders and co-CEOs of Maloney & Fox, as MDs of Ogilvy's US consumer marketing practice, effective early next year.

NEW YORK: Ogilvy Public Relations has appointed Brian Maloney and Margie Fox, co-founders and co-CEOs of Maloney & Fox, as MDs of Ogilvy's US consumer marketing practice, effective early next year.

The agency Maloney & Fox, which was founded in 1997 and acquired by Waggener Edstrom in 2003, is not being acquired by Ogilvy. It is understood that the firm will continue to operate under Waggener Edstrom.

Maloney and Fox will both report to Mitch Markson, Ogilvy PR president and global consumer marketing and chief creative officer. Fox will also become US creative director for the firm's consumer marketing practice, and Maloney will lead Ogilvy's New York consumer marketing practice.

In addition, the duo will work with a wide range of Ogilvy's clients, including Ford, Mexico Tourism Board, American Express, Virgin America, and Guinness Storehouse, as well as recent wins Darden Restaurants, Fiji Tourism, and Air Pacific. 

Maloney will focus on managing Ogilvy's New York consumer team and handling client services, financial issues, and employee management, while Fox will work to boost creativity among all consumer teams in the firm's US offices. Both Maloney and Fox previously worked at Ogilvy.

Throughout their leadership at Maloney & Fox, the co-founders worked with a variety of brands, such as LinkedIn, Tupperware, Mercedes-Benz, and Microsoft. 

In April, Ogilvy hired Markson, a 21-year Edelman veteran, as president of its global consumer marketing practice and chief creative officer for purpose branding, two newly created positions. Markson succeeded Samantha Allen, former MD of the global consumer marketing practice, who exited her role last September.

In September, Ogilvy hired Edelman EVP and consumer practice group head Susan Peters as EVP of its consumer marketing practice in Chicago.

Waggener Edstrom declined to comment on whether Maloney & Fox will continue operating as a standalone agency. It also declined on whether it will hire a new CEO to lead the firm.

“What I can share is that our combined global consumer, branding, and marketing capabilities are strong and growing and remain a core offering to our clients,” a Waggener Edstrom representative said via email.

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