Newell Rubbermaid digital exec DuMars exits

ATLANTA: Newell Rubbermaid digital marketing executive Bert DuMars has left his role after more than five years at the company.

ATLANTA: Newell Rubbermaid digital marketing executive Bert DuMars has left his role after more than five years at the company.

DuMars exited Newell Rubbermaid at the beginning of this month. As VP of e-business and interactive marketing, he led digital marketing, e-commerce, mobile marketing, and social media marketing initiatives for the company.

“Over the last five years, Bert DuMars played an important role in developing Newell Rubbermaid's digital marketing capability. He is widely known as a thought leader in promoting the power of e-brand building,” a company spokesperson said. “We appreciate his contributions and wish him well.”

Last month, Newell Rubbermaid said it would cut 10% of its job force over the next two and a half years in a restructuring. CEO Michael Polk, who joined Newell Rubbermaid in July 2011 from Unilever, is reorganizing the company into two operating units: development, which will encompass marketing, insight, design, research, and corporate development; and delivery, which will include general management, supply chain, and customer and channel development staff.

The reorganization was accompanied by several management changes, including the departures of CMO Ted Woehrle, chief customer development officer Paul Boitmann, and Penny McIntyre, president of the consumer business. Richard Davies, who most recently led Unilever's global insights function, will join Newell Rubbermaid in December as chief marketing and insights officer.

Mark Tarchetti is also leaving Unilever to become Newell Rubbermaid's chief development officer, in charge of the development group. William Burke, president of Newell Professional, was promoted to COO and head of the delivery unit.

Newell Rubbermaid reported a profit of $108.3 million in the third quarter of 2012, an improvement from the year prior, when the company saw a loss of $177.6 million during the same period. Global sales during the quarter fell 0.9% but grew 1.1% in North America.

DuMars could not be reached for comment. As of press time, it is unknown if he has joined another company.

Newell Rubbermaid's brands include Rubbermaid, Sharpie, Goody, Calphalon, and Paper Mate.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.