Unilever is moving its 150-strong London-based European brand development team to Rotterdam while centralizing its global brand development team in London.
The consumer packaged goods giant claimed the move will help ensure regional brand developers are at the center of the region's operations to make sure the business is "as agile and flexible and as possible to take advantage of fast-changing conditions in the marketplace.”
It has decided to establish a European regional brand development hub in Rotterdam in 2013, with individuals relocating until 2014.
In addition, it will move global brand development teams, which are now spread throughout Europe, to its offices in London, affecting 150 staffers.
Unilever said in a statement: "As far as possible, it is our aim to retain our key talent and we will be exploring the preferences of everyone concerned regarding relocation to the new hub in Rotterdam and for those whose global roles will relocate to London.”
"We will also be discussing these plans with our external agency partners to ensure maximum continuity and the most effective ways of operating both during the transition period and beyond,” the company added, in a statement.
This story originally appeared in Marketing, PRWeek's sister publication under Haymarket Media.