ZenithOptimedia on the hunt for new UK CEO

Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia in the UK, the agency he joined more than 13 years ago, according to internal and external sources.

Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia in the UK, the agency he joined more than 13 years ago, according to internal and external sources.

It is believed the 41-year-old is staying within the Publicis Groupe agency as chairman, a role left vacant since the departure of Derek Morris, who took on the position of COO of VivaKi UK in April 2010.

A hunt for a new ZenithOptimedia UK CEO is believed to be well underway, with an announcement expected in the coming weeks. No one at the agency was able to officially confirm further details.

Zenith Media is already looking for a new MD following Stephen Farquhar's decision to take the role of MD of Zenith China this summer. The new UK CEO role has become part of that restructuring process.

Boyle became chief executive when Antony Young moved to New York in June 2006. For the past six years, his leadership has been one constant in a network that, like the industry at large, has seen dramatic change.

He joined Zenith as head of planning in 1999, in the pre-merger days of Zenith Media and Optimedia. He also worked at specialist agency Michaelides & Bednash in the late 1990s.

This article first appeared on the website of MediaWeek, the sister publication of PRWeek at Haymarket Media.

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