Omnicom's DAS acquires London consultancy

BOSTON: Omnicom Group's Diversified Agency Services division has acquired London-based consultancy Promise Corporation.

BOSTON: Omnicom Group's Diversified Agency Services division has acquired London-based consultancy Promise Corporation.

DAS will integrate Promise into Communispace, the consumer insight firm it acquired last year.

The DAS unit also includes PR agencies Ketchum, Fleishman-Hillard, Cone, Porter Novelli, Marina Maher Communications, and Mercury Public Affairs, among others.

The deal will help Communispace combine its research capabilities with Promise's strategic consulting offerings. Communispace will also expand globally through the partnership, the holding company said in a statement.

Promise has offices in London and New York.

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