Aegis names Huijboom integration director

Aegis has appointed Peter Huijboom global director of business integration with responsibilities for identifying "revenue synergies" between the group and new owner Dentsu.

Aegis has appointed Peter Huijboom global director of business integration with responsibilities for identifying "revenue synergies" between the group and new owner Dentsu.

He will take up the newly created role on January 2 and report to Jerry Buhlmann, chief executive of Aegis.

"We knew of [Hujiboom's] strong track record in both client relationships and operational leadership from his time at Synovate, so I am delighted to welcome [him] back to Aegis at such an important time,” said Buhlmann. “I am confident [Hujiboom] will make a strong contribution to realizing the synergies and benefits of the combination of Aegis and Dentsu."

Huijboom previously held the position of chief executive for geographies at Synovate, a market research company, prior to its sale from Aegis to Ipsos in October 2011. During his time at Synovate, he also held a number of other board-level positions, including chief executive for Western Europe, chief executive for global client relationships, and chief executive for clients and industries.

"I will be fully focused on maximizing the significant market opportunities for our clients that the enlarged group will bring, and working closely with our people, new colleagues at Dentsu, and the global executive to ensure our clients' business needs remain at the heart of everything we do,” Hujiboom said.

The acquisition of Aegis by Dentsu was announced in July, and it has since been approved by Aegis shareholders. However, it faces a delay in completion until 2013 due to Chinese regulators examining the deal.

This article originally appeared on the website of MediaWeek, the sister publication of PRWeek under Haymarket Media.

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