Nissan appoints UK marketing director

Nissan has appointed Guillaume Masurel UK marketing director following the departure of Steve McLennan to a role in the car company's European business.

Nissan has appointed Guillaume Masurel UK marketing director following the departure of Steve McLennan to a role in the car company's European business.

Masurel joins from Nissan's Japanese headquarters, where he was global chief marketing manager for performance cars. He previously held a number of marketing positions at Nissan Europe. He will be responsible for all local advertising, events, and CRM strategy.

McLennan oversaw the launch of successful vehicles such as the Qashqai and the Juke, and he helped Nissan acquire a record-high UK market share of 5.34%, according to the Society for Motor Manufacturers and Traders.

Nissan has also hired former Toyota marketer Jon Pollock as corporate sales director. Until 2010, he held the title of GM for marketing communications at Toyota, and prior to that, he spent 10 years in a number of product marketing roles at Nissan.

“I am pleased to welcome [Pollock] and [Masurel] to the UK operation,” said James Wright, Nissan's Great Britain MD. “They both bring a wealth of experience with them and are sure to keep pushing Nissan's success story forward."

This article originally appeared on the website of Marketing, the sister publication of PRWeek under Haymarket Media.

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