NEW YORK: Keith Burton, the longtime president of GolinHarris' internal communications unit Insidedge, has left his post to join Brunswick Group as a partner.
Effective February 1, Burton will be a partner in Brunswick's New York office, reporting to group CEO Susan Gilchrist. He will be charged with leading and expanding the firm's employee communications and engagement practice.
Burton left Insidedge last week after 14 years with the unit and seven years as president. Insidedge MD Linda Kingman will replace Burton in the role.
In the newly-created position at Brunswick, Burton will help the firm introduce employee-engagement services to existing clients, as well as cultivating new clients, he said.
“As we enter this new year, I think everyone is poised for a recovery and wondering when that will happen. Our work in the area of change and transitions has never slowed down,” said Burton. “I think this is going to be a phenomenal year for the area I'm working in with the Brunswick team, and Brunswick will be a leader in this area as we continue to build the practice.”
Before joining Golin in 1999, Burton held a number of senior roles at other PR agencies. He has served on the management committee at Ketchum's Chicago office as EVP and MD, led Hill & Knowlton's Midwest region and Chicago branch, and oversaw the corporate group in H&K's Dallas office.
Kingman assumes leadership of Insidedge after eight years at Golin. She was named MD of the unit in 2011 after previously serving as the agency's EVP and marketing director.
“[Kingman] has been managing the day-to-day operations for the past six months, and I am confident she will continue to build the practice,” said GolinHarris CEO Fred Cook, in a statement.
Prior to her tenure at Golin and Insidedge, Kingman was VP of corporate communications for Kemper Insurance in Chicago for seven years.
Under Kingman's leadership, Insidedge will focus on building its team and expertise in the areas of internal branding, M&A communications, training, and facilitation, the agency said in a statement.
Caroline Hoenk has also rejoined Insidedge as a VP after spending a year away at electronic trading and technology firm Getco, the agency said.
Insidedge operates as a specialty practice within GolinHarris while also partnering with other Interpublic Group agencies on client programs. The unit was not part of Golin's 2011 redesign, which restructured the agency into a “g4 model” consisting of four groups of specialists rather than traditional PR silos.
“Clients didn't ask us for that, so Insidedge was not part of GolinHarris' g4 reorganization,” Burton explained.