NEW YORK: M&C Saatchi PR New York has appointed Richard Barker, an M&C Saatchi team member from London, to serve as VP and lead the office's sports and entertainment offering.
Barker, who spent the last three years managing sponsorship and PR work for sports clients at M&C Saatchi Sport and Entertainment in London, will work on developing the division in New York. He will also oversee the firm's sports and entertainment accounts.
The US Olympic Committee recently hired M&C Saatchi PR as its PR AOR.
Prior to M&C Saatchi, Barker worked at Four Communications, where he managed sports clients.