Digital edition of PRWeek's February 2013 issue

Welcome to the digital edition of PRWeek's February issue. This is a special issue devoting significant space to marketing and the increasingly influential role of PR and communications in the integrated mix.

Welcome to the digital edition of PRWeek's February issue. This is a special issue devoting significant space to marketing and the increasingly influential role of PR and communications in the integrated mix.

Highlights include:

  • A feature on Target's marketing strategy, featuring CMO Jeff Jones
  • How content and social media are driving integration
  • The fast-evolving role of the CMO
  • A newsmaker profile of Sue Hensley, SVP of communications at the National Restaurant Association
  • And more!

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