Business Wire's InvestorHQ is a Web-based content management system used for managing investor centers or IR sites. The platform enables clients to provide a central hub where investors, analysts, and journalists can access press releases, stock quotes, SEC filings, annual reports, analyst coverage, corporate governance documents, and more.
The annual fee ranges from $7,500 to $12,000.
Business Wire is a wholly owned subsidiary of Berkshire Hathaway.
Beth Mansfield, PR director at CKE Restaurants, has been using Business Wire InvestorHQ since 2010.
How do you use it?
I use InvestorHQ to manage investor.ckr.com. We were publicly traded until about two years ago, and now we are privately held, so we mainly use our investor site to provide information for potential investors, press, or people from Wall Street.
It is super easy to navigate for me as the backend user, and it's a great resource for everyone we want to communicate with. It has the same look and feel as our main corporate website. It's really seamless so users can't tell they've gone to a separate site, and it provides a deeper level of detail than just the company's history.
Business Wire did a lot of the initial set up for us. They showed me a couple drafts of the landing page, and I worked with them to refine it. They were really great at showing us examples of best practices. Because they have so many brands and companies using the product, they could really give me insight into what looks great that might be similar to my needs.
Almost everything on our investor site is automated so there is not a lot to do. When we publish SEC filings and press releases (either financial releases or product releases for our brands Hardee's and Carl's Jr.) on Business Wire, they're immediately transferred into our investor section. When I submit a release, I'm given the option to designate it as a featured release. I also have the option of posting it on the branded sites or to the investor site only. It's so quick and easy. The automation is a huge plus for me.
I can also self-publish releases that we don't send through the wire, as well as additional content such as annual reports, scheduled events, and editorial coverage. It's very intuitive and easy to post content.
We have some historical documents, and Business Wire easily transferred those from our previous site. They did everything for me. I had to tweak a few things, such as telling them how many years of history I wanted to list.
If there's a problem, I can email or call 24/7 and have an answer almost immediately. It's fabulous. If there's something I don't know how to fix, correct, or tweak, I call our rep. In the past, there have been some operator errors.
How does it serve your business needs?
Even though we're now privately held, I still need to keep financial communications up to date for all businesses within the CKE Restaurants realm - including Hardee's and Carl's Jr. This includes featuring specific financial releases and posting historical SEC filings, stock prices, corporate governance documents, earnings presentations, and more. InvestorHQ is an easy one-stop place to do what I need to do all this. Since it is Web-based, I can make changes whether I'm on the road or in the office.
It houses our historical information in one spot for anyone who might be looking for it. They don't have to go through our brand websites – it's all right there in the investor center, and if they need additional info they can email one of the investor contacts we have listed.
I don't have to tell every reporter under the sun or every industry analyst where to find our numbers. They can register and ask for an email alert or an RSS feed – and InvestorHQ makes it very easy for them – so as soon as I hit send on Business Wire, they know there's a new press release posted in our investor section.
Another thing I love about it is the option to build a dark site so I have something I can flip on in case of a crisis. It will route all questions to one certain person, and you can post whatever breaking news or information you need to post. It gives us a way to instantly communicate with reporters and a have a source for news that people can link back to. We can control what's out there and make sure everyone has all the facts. It can also be used for any sort of large announcement. For example, if we were going public and it was the first trading day on the NYSE, we could post all information, messages from our executive team in real time.
How does it integrate with your existing infrastructure from an IT standpoint?
It's all Web-based. It integrates seamlessly with CKR.com.
What are the main benefits?
Automation, ease of use, and the fact I can log on anywhere.
Analysts, investors, and journalists can all tailor what they need and want to know about. It means I don't always have to be push information out – our audiences can access it at anytime, and sign up for alerts.
What are the main drawbacks?
When we were first setting up our CKE Restaurants investor center with Business Wire, a glitch occurred during the transfer of the email alert list from our Thomson Reuters investor center. It was minor and immediately resolved.
What would you like to see improved/added?
Technology is moving so fast that I'm sure something will be needed – but I don't have to worry about what I'm going to need next because I know Business Wire will automatically roll it out.
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