VRTC named AOR for Puerto Vallarta

HOUSTON: Mexican destination Puerto Vallarta has named VRTC its AOR. The agency will focus on digital platforms and manage an upcoming advertising campaign.

HOUSTON: Mexican destination Puerto Vallarta has named VRTC its AOR. The agency will focus on digital platforms and manage an upcoming advertising campaign.

The contract's scope also includes assisting with media and communications efforts for the city's entertainment events and promotional activities.

Tourism officials were impressed with the out-of-the box thinking, diversified capabilities, passion, and tourism experience the firm demonstrated, said Salvador Peña Chavez, director of Puerto Vallarta's tourism board.

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