USPS plans PR push next month on delivery changes

WASHINGTON: The US Postal Service is planning to detail its course of action on the logistics of switching from a six- to five-day mail-delivery schedule.

WASHINGTON: The US Postal Service is planning to detail its course of action on the logistics of switching from a six- to five-day mail-delivery schedule, according to Dave Partenheimer, a media relations manager at the USPS.

It plans to do a heavy PR push for its newly updated, five-day website. The new delivery schedule will begin the week of August 5, but package delivery will continue on Saturday after that date. The USPS expects to generate cost savings of about $2 billion annually, once the plan is fully implemented.

At this point, the USPS is planning to handle most consumer and stakeholder outreach with in-house staff. It is unclear if Weber Shandwick, its AOR for strategic messaging, will assist. Partenheimer declined to comment on whether Weber is assisting the organization.

Ketchum, another agency that has supported the USPS in the past, is not providing outreach support, a representative from the firm confirmed.

Partenheimer also declined to delve into strategy about how it will speak to unions who are angry over the switch. Shortly after news broke of the schedule change, the American Postal Workers Union said the move “will weaken the nation's mail system and put it on a path to privatization.”

Outreach to Capitol Hill will likely go on as the Postal Service continues to seek legislation to provide it with more financial independence. The hope is that the outreach “encourages the 113th Congress to make postal reform legislation an urgent priority,” it said.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products, and services to fund its operations, it noted.

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