Sony Mobile marketing boss Walker departs

Sony Mobile CMO Steve Walker will step down from his role as part of plans to restructure the brand in line with the electronics giant's "One Sony" global operating model.

Sony Mobile CMO Steve Walker will step down from his role as part of plans to restructure the brand in line with the electronics giant's “One Sony” global operating model.

Walker, who has been with the company in its various guises for 17 years, will step down at the end of March. His responsibilities will be assumed by Jacob Sten, who leads Sony Mobile's newly formed product marketing department. It is not known if Walker has another role to go to.

Walker, who joined Ericsson in the 1990s, assumed the top global marketing role in March 2011, replacing Lennard Hoornick.

Last year, he led the rebrand of the company from Sony Ericsson to Sony Mobile and the launch of its “Made of Imagination” brand positioning last year.

He most recently oversaw the launch of its Xperia Z smartphone at the CES show in Las Vegas, and he will handle the brand's presence at the forthcoming World Mobile Congress exhibition in Barcelona.

“The mobile business is at the heart of Sony's strategy to bring consumers connected entertainment experiences across devices,” said Dennis van Schie, corporate VP for sales and marketing at Sony Mobile. "These structural changes will help support our 'One Sony' model of working and will provide the framework for our business to progress to the next level."

“The launch of Xperia Z, along with a global marketing campaign of which I am extremely proud, marks the start of the next chapter in the company's story,” added Walker. “Having reached this important milestone, it feels like the natural time for me to move on to new challenges."

In the US, Sony Electronics has issued an RFP for its PR AOR account for its consumer electronics business. Atomic PR is the incumbent.

This story originally appeared on the website of Marketing, the sister publication of PRWeek at Haymarket Media.

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