UPS taps Coyne for CSR

ATLANTA: Coyne PR is working with UPS as agency partner for its sustainability efforts.

ATLANTA: Coyne PR is working with UPS as agency partner for its sustainability efforts.  

Coyne, which started working with UPS in December after a competitive review process, is handling PR for the company's corporate sustainability initiatives, including environmental and social issues.

The firm is assisting UPS with media relations, writing bylined articles, and outreach for launches such as new alternative fuel vehicles, said Lynnette McIntire, sustainability communications manager at UPS.

The contract is for one year.

Edelman was the account's incumbent. The agency continues to work on other parts of UPS' PR business, such as national media relations, McIntire said. An Edelman representative declined comment on the account change.

The RFP was part of a periodic agency review, she added. She declined to name the other firms that participated in the pitch or the account's budget.

“[Coyne] was very thoughtful and thorough, and they had excellent writers. They came very well recommended by one of our colleagues who had worked with them before,” McIntire said.

Coyne representatives deferred to UPS for comment.

Earlier this month, UPS rolled out a fleet of 100 fully electric vehicles in California. The company said it expects the trucks to lower carbon emissions and reduce fuel consumption by 126,000 gallons a year.

UPS was named one of the 50 best corporate citizens last year by Corporate Responsibility Magazine. It was also ranked No. 43 on Interbrand's list of best global green brands.

“We take pride in this area [of sustainability],” McIntire said.

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