Booking.com taps MWW

NEW YORK: Hotel and accommodations website Booking.com has selected MWW as its PR AOR in the US.

NEW YORK: Hotel and accommodations website Booking.com has selected MWW as its PR AOR in the US.

Managing the account from its New York office, the agency will focus on increasing brand awareness for Booking.com among American vacationers and business travelers. MWW will develop a communications program with integrated traditional and digital strategies as part of the company's marketing strategy in the US.

MWW works with other e-commerce brands such as 1-800-Flowers.com, Nextag.com, and Dealer.com.

Booking.com also recently launched an advertising campaign in the US created by Wieden+Kennedy Amsterdam.

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