RocketSpace brings on Shift as first AOR

SAN FRANCISCO: RocketSpace, a San Francisco-based tech business accelerator, has appointed Shift Communications its first AOR.

SAN FRANCISCO: RocketSpace, a San Francisco-based tech business accelerator, has appointed Shift Communications its first AOR.

RocketSpace was launched two years ago as a technology community for startups, corporate innovation teams, and technology hubs that provides office space and infrastructure facilities such as service providers, corporate partners, and government services.

It aims to be a business accelerator for high-growth, seed-funded technology startups. Its 150 alumni include Uber, Kabam, Zappos, Kwarter, Zaarly, and Snip.it, which was acquired by Yahoo two weeks ago.

The account will largely encompass traditional PR to capture the nature of RocketSpace's business model and raise its profile with mainstream media such as The New York Times and Wall Street Journal.

Eryc Branham, chief revenue officer at RocketSpace, said: “It is important for us to work with a PR firm that could help us refine and expand our brand and get our message out there. The whole point of what we're about is building community. How do we engage with partners and potential customers, i.e. startups?”

RocketSpace plans to replicate its plug-and-play tech center model in the Bay Area, other major American cities, and beyond, with the aim of having 10 sites in the US and abroad within three years.

“We want to work with a strategic global PR firm to help us meet that schedule,” added Branham. “Our success is told through our start-ups' and our partners' stories.”

Shift has offices in Boston and New York City as well as San Francisco. It has worked with startups including Yelp, Reputation.com, Kaspersky Lab, Powerset, and Gazelle, and numbers clients on its roster such as McDonalds, H&R Block, Salesforce.com, Appirio, and Logitech. Shift was also this week named Northeast PR agency partner for Toyota.

Todd Defren, CEO of Shift Communications, said: “We will mostly use traditional PR to raise awareness of RocketSpace and capture the vibrant edge of their business model that they want to expand across the country.”

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