Weak pitches lead to UN axing refugee campaign plan

GENEVA: The Office of the United Nations High Commissioner for Refugees has canceled its search for a firm to help with global outreach.

GENEVA: The Office of the United Nations High Commissioner for Refugees has canceled its search for a firm to help with global outreach.

In an RFP released late last year, the organization said it was hoping to launch an effort in the coming months that would both draw attention to the plight of refugees and spell out the organization's financial needs.

But the responses were subpar. “We went out to the market but did not receive a satisfactory response,” a contracting officer for the UN told PRWeek.

The organization has moved some of the components of the RFP in house, and it may go back to the market for others. However, this is still undecided, the officer said.

Had the UN awarded the contract, the ensuing campaign would have been unprecedented because it would have been the first time it conducted a joint communications and fundraising effort at the global level, according to RFP documents.

The office felt it needed a coordinated initiative from the concept stage through the production of outreach materials.

The campaign was to have two phases: planning and development and implementation. The budget for the first phase was up to $200,000. The fee for phase two had not been determined.

In June 2012, the United Nations Population Fund hired Portland Communications to help raise its profile around the globe.

Last January, the United Nations Foundation picked Weber Shandwick to develop the global communications strategy for the “Sustainable Energy for All” program.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.