Grayling is moving to expand its Future Planet sustainability division into the cleantech area by appointing Michael Saxton joint MD.
Saxton will bring with him clients from firms he founded: Grappa PR and Greenpoint PR. It is understood that Grayling is not acquiring the agencies.
Saxton will lead Future Planet alongside MD Sarah Howe. He will also join Grayling's executive board.
Grappa's and Greenpoints's portfolio of clients in the cleantech, retail, and leisure sectors include Xeros, Urban Land Institute, and Savills, are moving to Future Planet, as is Grappa senior consultant Rafal Kwiatkowski.
Cleantech covers a range of areas including recycling and renewable energy, with a focus on minimizing environmental footprint.
“Grayling Future Planet has a strong track record in advising global FMCG companies and the automotive sector on sustainability strategy,” said Alison Clarke, UK and Ireland CEO at Grayling. “The expansion of the team through Grappa and Greenpoint means we have an immediate footprint in cleantech, a fast-growing area of sustainability.”
Grayling rebranded its sustainability, CSR, and nonprofit communications practice as Future Planet in November 2011.
Saxton founded Grappa PR in 2000. Greenpoint PR, which was a part of Grappa and specialized in cleantech and sustainability, was created in 2010.
Howe was appointed to lead Future Planet last May after previously serving as director for campaign innovation at Text 100.
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.