Boehringer Ingelheim hires República for multicultural

MIAMI: Boehringer Ingelheim Pharmaceutical has hired República as its first cross-cultural advertising AOR.

MIAMI: Boehringer Ingelheim Pharmaceutical has hired República as its first cross-cultural advertising AOR.

The firm will execute marketing and communications strategy for the company in the US.

República will work for Boehringer Ingelheim to develop and execute a total market strategy that will tap into multiple divisions of the agency, including research, advertising, media, branding, PR, social media, community relations, and promotions.

The company will launch a campaign that will focus on introducing and raising awareness of the company and several of its brand portfolios in America's multicultural markets.

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