Huawei hunts for UK agency

Chinese telecommunications brand Huawei is seeking communications help as it targets the UK market.

Chinese telecommunications brand Huawei is seeking communications help as it targets the UK market.

PRWeek UK understands the world's second-largest telecoms equipment maker is looking for an agency to promote its products.

The hunt comes just after Huawei launched the Ascend P2 mobile handset at this week's Mobile World Congress.

However, the company has not yet become a major player in the UK, where it recently launched a publicity program showing off its 4G compatibility.

The consumer-facing work is believed to include a press office function and cover a range of Huawei goods such as handsets and tablets.

Incumbent Fleishman-Hillard, which recently won a global brief with Samsung, declined to re-pitch.

Last September, PRWeek UK revealed that the agency had lost b-to-b and corporate work to Pelham Bell Pottinger and Harvard PR.

Huawei is planning to invest $2 billion to expand its operations in Great Britain, creating about 700 jobs in the next five years.

A spokesman for Huawei confirmed that a pitch process is taking place.

This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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