Allison+Partners taps Rosenberg as creative chief

NEW YORK: Allison+Partners has hired former Euro RSCG Worldwide PR North America president Lisa Rosenberg to serve in the newly created role of chief creative officer, effective March 4.

NEW YORK: Allison+Partners has hired former Euro RSCG Worldwide PR North America president Lisa Rosenberg to serve in the newly created role of chief creative officer, effective March 4.

Rosenberg, who left Euro last May, will report to Andy Hardie-Brown, co-founder and COO of Allison. She will be based in the firm's New York office.

Hardie-Brown met with Rosenberg about two months ago and began developing the chief creative officer position, which he said leverages her “talent, expertise, and background.”

The creation of the new role, he added, reflects Allison's recent growth.

“We ended 2012 up 30% on revenue, and right now, we're running about 30% up on 2012,” said Hardie-Brown.

Rosenberg's responsibilities will include working with staffers across Allison's 12 offices to build and grow existing client relationships, improving the agency's creativity, working on new business development, and mentoring staff.

She will also work on “weaving the notion of creativity being at the core of the Allison brand through everything that the company does,” she said.

Hardie-Brown added that Rosenberg will broaden awareness of Allison's efforts across North America, Asia, and Europe.

Before joining Havas in April 2011, Rosenberg worked at Porter Novelli for 21 years, where she held roles such as senior partner, CMO, MD of New York, director of global brand marketing, and head of PN Entertainment. She also worked at Hill & Knowlton in New York and Ogilvy & Mather in London.

Rosenberg said Allison attracted her because of its team unity, creative culture, and “no politics” environment.

“They have an excellent mix of an entrepreneurial and collaborative culture, and a lot of time when you hear entrepreneurial, it feels a little bit more like everyone out for themselves, but they are the antithesis of that,” she explained.

Rosenberg said her departure from Euro, now known as Havas Public Relations, was “very amicable.” She added that she wants to do less operational agency work and focus on creative development, noting that she wants to work with brands and Havas PR's focus is on healthcare.

"[Rosenberg] is a pro and one of the best brand marketers I know,” said Marian Salzman, CEO of Havas PR, in a statement. “She will kick ass in her new role, and let's just hope we don't have to compete too frequently."

Earlier this week, PRWeek reported that Allison restructured its West Coast operations with the promotion of a number of its senior staffers.

Rosenberg's appointment also comes on the heels of Billee Howard, MD of the agency's brand innovation group and creative development officer, leaving the firm last week.

Hardie-Brown said Rosenberg's appointment is not realted to Howard's departure.

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