WE, Little Bird, Tater Tot create SXSWi app

PORTLAND, OR: Waggener Edstrom Worldwide has partnered with Portland, OR-based companies Little Bird and Tater Tot Designs to launch an app for South by Southwest Interactive.

PORTLAND, OR: Waggener Edstrom Worldwide has partnered with Portland, OR-based companies Little Bird and Tater Tot Designs to launch an app for South by Southwest Interactive, which is taking place from March 8 to 12 in Austin, TX.

The app, called Hey Big Fish, allows users to find the most influential topics and people at the festival, connect with other attendees or speakers, and determine their own networking success. Beginning today, Hey Big Fish will be available on mobile and tablet devices as well as Web browsers. It is free to download.

“In this integrated communications world, our clients are always trying to figure out how to identify the right influencers and conversations," said Scott McLaughlin, SVP of corporate communications at Waggener Edstrom. "That gets augmented even more when you go to an event like South by Southwest where a crazy amount of conversations take place.”

Waggener Edstrom approached Little Bird, the maker of a product that helps identify online influencers for various topics, a few months ago to develop the app, said Little Bird CEO Marshall Kirkpatrick. Tater Tot Designs created the user interface.

Hey Big Fish uses Little Bird data and Twitter activity about the festival to compile relevant topics and influencers for each subject onto a dashboard. It also includes personalized event scorecards that measure a user's level of engagement based on factors such as Twitter mentions, retweets, and replies. The app has so far mapped out more than 72,000 people tweeting about the event over the past few weeks.

“It's all about how you take that massive crowd of people and pull names, faces, and topics so you can meet people individually,” McLaughlin explained, adding that his firm is considering long-term opportunities with Little Bird and Tater Tot.

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