BRUSSELS: Ogilvy PR Brussels has promoted Barbara Malengreaux to associate director and head of the consumer and health practice.
Malengreaux previously worked with Pfizer to design and implement the “Siga red” integrated smoking cessation campaign. She also worked on the “Lights Out” effort for the Belgian Pharmacists Association.
Malengreaux will work closely with other Ogilvy staffers on over-the-counter or prescription brands, as well as targeting consumers and patients, health professionals, and other key stakeholders.
Last year, Ogilvy appointed Nicolas Ackeras as its European public affairs director, based in Brussels.