DUBAI, UAE: Burson-Marsteller is promoting the Global Education & Skills Forum, an event touting the benefits of public-private partnerships in education.
The forum resulted in a partnership among the UN Educational, Scientific, and Cultural Organization, the Commonwealth Business Council, the Government of Dubai, and GEMS Education, which is a client of Asda'a Burson-Marsteller, a Burson affiliate firm.
Former President Bill Clinton and former UK Prime Minister Tony Blair are two of the high-profile speakers appearing at the event, which kicked off March 14 and runs through this weekend.
The forum covers topics such as disruptive technologies, technical and vocational education, and equity in education. Burson's scope of work included getting the forum's message across to governments, education providers, and parents that public-private partnerships are essential for quality education in the Middle East, India, and Africa.
The firm has faced a challenge when it has tried to “address reservations that audiences may have in terms of cost and efficacy of private education and of private participation in what is essentially seen as a government preserve across this wide region,” said Sandeep Sharma, account director at Asda'a Burson.
Burson is trying to overcome this by emphasizing that the demand-supply gap is expected to grow dramatically because of falling education standards in the region.
The firm has raised awareness of the forum and the issues it is addressing through global, regional, and in-country media relations, as well as ongoing social media outreach, events, spokesperson profiling, and thought-leadership activities.