SNAP Interactive taps SpecOps as AOR

NEW YORK: Social dating app creator SNAP Interactive has selected SpecOps Communications as its AOR.

NEW YORK: Social dating app creator SNAP Interactive has selected SpecOps Communications as its AOR.

The firm will handle digital and media relations for SNAP, helping the company raise brand awareness among its target audiences.

SNAP flagship brand AYI has millions of monthly users on Facebook, and the app is integrated across various platforms.

SpecOps, which former LHA principal Adam Handelsman launched last October, also named former Finn Partners global media director Jonathan Zaback as its CCO earlier this month.

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