Regan Communications Group: Agency Business Report 2013

Regan Communications Group has built deep roots in its Boston base.

Principals: George Regan, chairman, (pictured); Alan Eisner, CEO
Ownership: Independent
Offices: 7
Revenue: $22,906,400
Headcount: 71

Regan Communications Group has built deep roots in its Boston base.

Anchor clients include the Boston Celtics, Bank of America, and the Mintz, Levin law firm. Hospitality, food and beverage, and professional services have historically been its largest revenue contributors, but Regan is aggressively targeting growth in sports, education, and healthcare.

An integrated agency, Regan acquired boutique Alchemy Communications Group in 2012, along with Quinn & Hary Marketing early this year, which brought in Web and b-to-b expertise, respectively. Both are expected to support the deeper push into b-to-b verticals and video production services Regan is currently making.

“Alchemy made a lot of sense,” explains chairman George Regan. “It has a good strong niche in southern Florida. With our client list, we needed its services. It has worked out very well so far.”

Key players
Revenues grew 10% in 2012, while the firm's headcount increased 9% to 71. In addition to retaining leadership staff from the acquisitions, including David Quinn as president of Quinn & Hary and Kelly Owens as editorial director of Alchemy, Regan brought back cofounder Tom Cole to serve as an SVP. Other senior hires included Paula Andrews, VP of media relations, and VP Brent O'Connor, formerly of BWOC Strategic Marketing & PR.

New wins for Regan included being named PR AOR for Bayada Health and Friendly's Restaurants. Friendly's is working through a relaunch with new investors and management after years of falling sales and closures. “They are opening new stores, prototypes, and designs,” says Regan.

Other new clients include Cumberland Farms, Fleet Gym, Rhode Island's Lifespan Health System, Dean College, and Savannah College of Art.

Regan says his eponymous company will continue its recent policy of rapid expansion – the firm opened its Washington, DC, office this past February – and will not shy away from further purchases. In addition to the two companies added this year, Regan bought 5S Public Relations in 2011 and has an appetite for more in the future.

“I go out and acquire people who can help me,” he explains. “If we ran this company like we did 25 years ago, we would be out of business.”

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