Imre: Agency Business Report 2013

While not reaching the double-digit revenue growth Imre became accustomed to in recent years, the agency still closed 2012 with revenue of more than $11.7 million, a 6% increase from 2011.

Principals: David Imre, chairman (pictured); Mark Eber, president and partner
Ownership: Independent
Offices: Baltimore, MD; Raleigh, NC; Los Angeles, and New York
Revenue: $11,754,000
Headcount: 81

While not reaching the double-digit revenue growth Imre became accustomed to in recent years, the agency still closed 2012 with revenue of more than $11.7 million, a 6% increase from 2011.

Organic growth accounted for 62% of that revenue increase with more work from big-name clients including Target and John Deere Tractors, as well as winning new work with the Baltimore Orioles, faucet manufacturer Pfister, Bloom Health, and Gaf, a building materials company.

For Target, Imre helped promote a newly launched health and wellness program, assisted on reputation management issues, and built an internal social media network that targeted community influencers.

Another new business generator is the 5Loom practice, Imre's social marketing arm, which launched in 2012 and represents clients including Estée Lauder, for which the firm is promoting fragrances.

“Our social marketing business has increased exponentially over the last year,” says agency chairman David Imre. “We saw an opportunity to garner strictly social marketing business with large brands.”

Crystalyn Stuart, 5Loom's president, and many of its staff are based out of New York and Imre also opened a new office in Los Angeles in April 2012.

Imre was also busier than usual this year with its pro bono work. It helped guide the Maryland affiliate of Susan G. Komen for the Cure through the crisis period in which the national Komen office announced plans to cease funding for Planned Parenthood, a decision it reversed a few days later.

“We tried to help translate the issue in a local voice,” says Imre. “I think the organ-ization had some serious challenges and they've seriously hurt their brand.” 

Winning new clients
A key hire from last year was Jeff Smokler, formerly of Powell Tate, who joined Imre as SVP of its healthcare practice. Before Powell Tate, he had a stint at the Blue Cross and Blue Shield Association.

In March, Smokler's practice won work from healthcare software and IT company EngagePoint to help position it as a resource for implementing state and private health insurance exchanges mandated by the Affordable Care Act.

“He's been aggressive in restructuring his department,” says Imre, “and bringing in new clients such as BD Diagnostic.”

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