Coyne PR: Agency Business Report 2013

With a 13% increase in overall revenue for 2012, year over year, and 60% of its growth coming from new business, Coyne had a good year with "terrific energy," says CEO Tom Coyne.

Principal: Tom Coyne, CEO
Ownership: Independent
Offices: New York; Parsippany, NJ
Revenue: $20,027,000
Headcount: 112

With a 13% increase in overall revenue for 2012, year over year, and 60% of its growth coming from new business, Coyne had a good year with “terrific energy,” says CEO Tom Coyne.

New business last year included VTech, David's Bridal, United States Golf Association, Daytona International Speedway, The Natural Dentist, Chrysler, Christopher & Dana Reeve Foundation, ESPN, Harley-Davidson, and Heathrow Airport.

The agency was also named AOR for Skinnygirl Cocktails at the end of 2012, and is tasked with helping expand the company's global reach by developing and executing a PR program that will integrate with the brand's marketing plan for 2013.Coyne was also brought on as agency partner for UPS in December 2012 to work on its sustainability efforts.

In addition to new accounts, the firm saw 40% organic growth within existing clients such as Goodyear Tire & Rubber Co.

Losses in 2012 included Town Sports International, MSG Varsity, GFK, General Mills' MyBlogSpark, Harlem Globetrotters, Consumer Reports, WebMD, Naturalizer, and MedPlus. This past March, Alison Brod Public Relations replaced Coyne as US AOR for Burger King. Coyne did not repitch for the business.

In line with clients' increasing demand for community management, the firm handles online communities, such as Facebook, Twitter, and Pinterest, for Mary Kay Cosmetics and Playmobil, among others.

A West Coast presence
One of Coyne's biggest goals for 2013 is expanding the firm's footprint to the West Coast with an office in California. Coyne says the location for the new office is “still open for discussion.” If it's in Los Angeles, the focus will fall on the entertainment lifestyle sector. If it's in San Francisco, it will lead with technology. He adds that the tech space is an area where the agency sees “a ton of great potential.”

Coyne is also in the process of bringing on a new director of nutrition to replace Meghan Flynn, who left for food and nutrition consulting company FoodMinds.

Internally, the agency put more effort than ever into its Coyne College program, which trains and retrains staffers and provides courses for people at all levels. “This is an industry where you have to make sure you're ahead of the curve,” adds Coyne.

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