Nielsen names Lo VP, public affairs

NEW YORK: Nielsen has hired Betty Lo as VP of public affairs.

NEW YORK: Nielsen has hired Betty Lo as VP of public affairs.

Lo will lead efforts to enhance Nielsen's outreach to various stakeholders, including nonprofit and philanthropic organizations, special interest and civic groups, and business and industry partners. 

Prior to joining Nielsen, she was senior manager of organizational development for Newell-Rubbermaid in Atlanta. Lo has also held several management positions at Coca-Cola.

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