LONDON: Paul Lucas has reemerged at TVC as a board director after leaving Citizen Brando last October.
He will lead TVC's integrated UK work covering PR, digital, social, and advertising for clients including easyJet, Eurostar, and British Gas.
Lucas' position is a new role at TVC. Its MD, Nicky Minter-Green, said Lucas' expertise would prove “invaluable” to the agency's expansion plans.
The firm has also hired five additional staffers across all levels of the business and relocated to larger offices.
Lucas said he was considering a range of options when he left Citizen Brando, but was drawn to join the Economist Group-owned agency because of its “new approach to PR” and expertise in “creating compelling, shareable content.”
He was previously managing partner at Citizen Brando, the agency formed following the merger of Brando and Band & Brown in 2011. PainePR also rebranded as Citizen Paine and joined with the two other firms in a global alliance known as Citizen Relations at the time.
Lucas founded Brando in 2006 and was formerly a board director at Band & Brown.
Lucas' hire follows the agency opening a New York office at the end of last year on the back of its work with Red Bull for the Stratos project.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.