We all hear about the new things going on with Facebook and Twitter, but often we don't hear much about some of the newer sites out there. Yet, every day, more sites and apps appear across the Internet.
Here are a few that may make sense for your brand:
Launch.it is a newsroom where you can post your press releases on new products or services and then share them with your community on Facebook, Twitter, Pinterest, Google+, and LinkedIn. It is geared toward the tech industry, but there are other products and services on the site as well.
RebelMouse takes all of your social activity and puts it into one place. It has the look and feel of a Pinterest page with big photos with tweets of your activity. The more social sites someone has, the more likely they are to go to this site and view their content and other people's content.
About.me isn't a new site, but it has become a great way to put all your links into one place and then share them on your signature line or on your business card. It's an online business card that includes all your social sites.
It's important to also look at targeted social media sites like: EdWeb.net (for educators), Jewgle (for Jewish adults), Honest Buildings (for commercial real estate professionals and architects) and Café Mom (for mothers). There are tons more out there, and each has its own viability.
With new sites and social media products launching every day, I tell my clients that before embarking on a social media campaign or expanding existing tactics, you should check out some of these newer sites. However, just because it is new doesn't necessarily mean you need to use it. The key is to make sure the site fits with your marketing messaging and targets your buyer.
Hilary JM Topper is president and CEO of HJMT Public Relations, located in New York City and Long Island. Follow her on Twitter at @hilary25, visit her blog at HilaryTopper.com, and listen to her radio show at blogtalkradio.com/hilarytopper.