Email marketing, social management simplified

Vbout provides marketing software created primarily for agencies, chain businesses, and franchises.

Specifications
Vbout provides marketing software created primarily for agencies, chain businesses, and franchises. Features include tools that help clients collect in-store customer feedback, track online reviews, publish content to social media channels, and manage Foursquare activity. Marketing managers can control all campaigns for each account they oversee through a centralized master account. A suite of analytics tools and daily reports are also included.

Cost
Starts at $90 per month with a one-month free trial.
 
Ownership
Privately held

User
Dana Humphrey, owner of Whitegate PR, has been using Vbout since January 2013.
 
How do you use it?
Everything I need to do for my clients from a social media and email marketing perspective can be done within Vbout.
 
Once I log on to my account, I'm able to switch easily from my different PR client accounts and see what's going on with their social media pages, including what tweets and Facebook posts are scheduled for the day or for the whole month. I can pull reports to send to clients, change or remove a post, or add photos.
 
It also syncs with reviews from Yelp and other sources, so you can easily see if there have been any bad reviews for the day and try to remove them or get good reviews.
 
You can also use Vbout for Pinterest and Foursquare. Right now I'm only using it for Twitter and Facebook, but I plan to use it for the other platforms at some stage.
 
There's also an option for email marketing that allows you to send emails to your lists. You can use it the same way you would use Constant Contact or MailChimp. I'm still working on integrating my clients' Constant Contact and MailChimp accounts into Vbout.
 
If I get an error message or something is not working, I usually take a screen capture of an error message and email it to Vbout. They get back to me right away.
 
How does it serve your business needs? 
It's increasingly important for PR firms to manage social media for our clients, especially our b-to-c clients. Posting daily updates on our clients' Facebook and Twitter pages is part of an overall plan to help increase brand awareness. Vbout helps us do that from a centralized location. And we're able to schedule posts for the whole month in advance and see everything in terms of analytics.
 
In the past, we'd schedule tweets on SocialOomph and then manually schedule the Facebook posts each day with photos and links. We were using a Facebook posting tool for a while via American Express, but it stopped working so we went back to posting manually each day. It's time consuming, and it stops the creative process in writing press releases and other client activities.
 
Vbout is better for clients because they can see exactly what we're doing within one tool. We can allow them access and send them reports directly through Vbout. It's private and secure – clients can only see their own account and information.
 

How does it integrate with your existing infrastructure from an IT standpoint?
It's Web-based.
 
What are the main benefits?
It's an organized one-stop shop and it is affordable.
 
It's helpful to be able to switch between accounts easily and make sure everyone is up to date. I can be confident that Twitter and Facebook posts are happening or every client for a whole month in advance, and that we didn't miss posts for any of our clients.
 
What are the main drawbacks?
It's new software, so there are some things they're working out, but it's evolving every day.
 
What would you like to see improved / added?
Nothing right now, as there are still features I haven't even used yet.
 
Competitors
HubSpot: provides all-in-one marketing software. Platform applications include blogging and social media marketing, search engine optimization, website management, lead management, marketing analytics, landing pages, email marketing, and marketing automation.
 
Marketo: provides marketing automation software to manage email, social marketing, analytics, lead management, and more.
 

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