MSL appoints Larsen SVP

CHICAGO: MSLGroup has hired Larry Larsen as SVP in its Chicago office.

CHICAGO: MSLGroup has hired Larry Larsen as SVP in its Chicago office.

Larsen will serve as senior strategist in the Publicis Groupe agency's corporate practice, focused on financial and crisis communications.

Previously, Larsen was a principal at Sard Verbinnen & Co., where he served as a chief financial writer and senior communications adviser to clients including DeVry, Kroger, Walgreen, Midas, and Select Comfort. He has also worked at agencies such as Weber Shandwick, Edelman, Fleishman-Hillard, and Hill & Knowlton.  

In January, MSL hired Brad Wilks, former MD and head of Sard Verbinnen's Chicago office, as MD of its Midwest operations.

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