NEW YORK: Edelman appointed Veronica Rodriguez VP of multicultural marketing in its New York office on Wednesday.
She will report to Sonia Sroka, EVP and group head of Edelman multicultural. Rodriguez will provide strategic counsel to clients across the Edelman portfolio that reach diverse multinational and multilingual audiences, the company said in a statement.
Rodriguez previously worked at VPE Public Relations, where she led East Coast operations and oversaw the firm's Verizon Wireless business. Previously, Rodriguez worked at the Vidal Partnership.
Edelman's multicultural team in New York works with clients such as Unilever, the American Health Association, and Heineken.