MINNEAPOLIS: Padilla Speer Beardsley has expanded its work with software giant SAP.
SAP engaged Padilla last year for help with its North American retail business. In April, the agency's work expanded to include global retail and consumer product support. The firm is providing thought leadership, media relations, writing and messaging, marketing, and events services.
SAP continues to employ a number of other agencies, such as Burson-Marsteller.
The company hired Victoria Clarke as head of corporate affairs this week as it integrates its global communications and marketing departments.
Separately, Padilla has begun working with SurModics, a provider of surface modification for medical devices, on investor relations. The firm also won business from enterprise video software company Qumu, providing marketing communications and media relations support.