Tate & Lyle in final stages of integrated agency review

CHICAGO: Food ingredients and services company Tate & Lyle, best known for manufacturing the zero-calorie sweetener Splenda, is in the final stages of a review for an integrated agency partner.

CHICAGO: Food ingredients and services company Tate & Lyle, best known for manufacturing the zero-calorie sweetener Splenda, is in the final stages of a review for an integrated agency partner.

The global company is searching for an integrated agency to handle both PR and advertising, said Amy Lauer, marketing communications manager at Tate & Lyle North America, via email. Tate & Lyle is planning to make a decision within the next two weeks, Lauer added. She declined to disclose other details of the review.

Wheatley & Timmons was previously AOR for Tate & Lyle.  That firm's founder and principal, Richard Timmons, went on to found 3rd Coast PR in 2011 but did not take the Tate & Lyle business with him.

Earlier this month, Tate & Lyle was granted a patent in the US for its Soda-Lo product, which can reduce sodium in various food items such as cheese, soup, and bread.

In February, a fungus outbreak hit Tate & Lyle's corn harvests in the US, leading the company to change locations of corn suppliers. The cost of switching locations was expected to lower Tate & Lyle's operating profits by approximately $10.7 million, the company said at the time.

This story was updated on May 13 with further details about Wheatley & Timmons.

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