Waggener Edstrom veteran Beauregard departs firm

BOSTON: Colleen Beauregard, Waggener Edstrom's US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.

BOSTON: Colleen Beauregard, Waggener Edstrom's US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.

Beauregard will join TJX Companies, the owner of brands T.J. Maxx, HomeGoods, and Marshalls, as an assistant VP in its corporate communications unit, she told PRWeek.

Waggener Edstrom SVP Aimee Corso, who has co-led the healthcare practice with Beauregard since 2010, will assume full oversight of the group, said North America president Jenny Moede. Chris Stamm, VP of healthcare at the agency since 2011, will take on the additional role of GM for the Boston office, Moede said.

SVP Ben Finzel continues to lead the firm's Washington DC office, while chief administrative officer Michael Bigelow and marketing VP Shelley Stevens manage the New York office, reporting to Moede. Waggener Edstrom plans to appoint a permanent New York GM this fall, Moede said.

“We thank [Beauregard] for her significant contributions to the agency, building our healthcare practice and the Boston office,” Moede said in a statement.

Beauregard joined Waggener Edstrom in 1997 and was a founding member of the healthcare practice, advising on global healthcare accounts such as Shire Human Genetic Therapies. She served as GM of Boston since 2006 and expanded her role last year to include oversight of the Northeast region. While at the agency she also managed industry analyst relations and partner programs for several Microsoft initiatives, including the launches of Windows Office XP, Windows 2000 and 98, and Internet Explorer 4.  

“I think it was the right time to leave. There are a lot of good people there to carry the practices forward,” Beauregard said. “I had a great experience. It's just time to try something different.”

Last September, Waggener Edstrom hired Finzel as SVP of public affairs and GM of the Washington DC office, reporting to Beauregard. Finzel replaced Joe Farren, who departed the firm last year to join Weber Shandwick.

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