Axis hires Sanchez as executive creative director

LOS ANGELES: IPG-owned Hispanic marketing firm The Axis Agency has hired Peter Sanchez as executive creative director.

LOS ANGELES: IPG-owned Hispanic marketing firm The Axis Agency has hired Peter Sanchez as executive creative director.

Sanchez is leading creative direction for Axis' core client base as well as expanding its digital advertising business. He is based in the agency's Los Angeles headquarters.

Prior to joining Axis, Sanchez served as a consultant for various Hispanic and advertising agencies and worked with brands such as BP, GM, Honda Motorcycles, Apple, and Microsoft.  

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