HTC seeks UK agency help for flagship handset

LONDON: HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.

LONDON: HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.

The Taiwanese mobile manufacturer is in discussions for a major project to drive its flagship HTC One handset.

The widely praised phone's recent entry into the market is crucial for the company, which reported a 98% fall in profits in the first quarter of the year.

Julia Herd, HTC global director of consumer and product PR, called the HTC One a “hero product” for the brand in an interview with PRWeek UK.

She confirmed that the company is in talks with a selection of consumer PR shops, but said it would not have an impact on its retained UK relationship with Nelson Bostock.

“'We've launched a product that has taken off massively and have identified several opportunities to get exposure,” Herd said. “We want to bring in additional resource to maximize these opportunities, so we can drive excitement around it through as many channels as possible.”

However, HTC reportedly has faced problems with the phone's supply chain.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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